About us
Collective Life
Innovative, comprehensive digital brand solutions

A leader in programmatic digital brand advertising, Collective works with 80 of the UK’s 100 top spending advertisers to deliver award-winning creative and data targeted solutions.

Placing engaging creative at the heart of every campaign through our in-house design studio, we produce a range of ad-units and native formats for desktop, tablet and mobile, using a strategic mix of proprietary, first and third party data to target key audiences.

Our patented technology TV Accelerator allows advertisers to seamlessly integrate online and offline brand campaigns through the onboarding of TV data into the online market.

To secure scalable premium inventory, we work with a number of premium publishers, and boast an award-winning dedicated optimisation and evaluation team.

We utilise award-winning creative, bespoke data targeting and premium distribution to deliver truly integrated digital brand campaigns, either as a managed service or programmatically.

We work with independent research partners, including Nielsen and Millward Brown, to provide detailed attitudinal, creative, audience and cross-media brand insights to measure and evaluate advertising effectiveness.

AWARD-WINNING CREATIVE
Our UK based in-house Studio places engaging creative at the heart of every campaign.
We design & build a broad range of multi-screen (desktop/tablet/mobile) brand formats that can be sequentially
re-targeted to align to different campaign objectives including awareness, engagement, page presence and content alignment
BRAND MEASUREMENT & EVALUATION
We work with independent research partners including Nielsen & Millward Brown to provide detailed attitudinal, creative, audience and cross-media brand insights.
BESPOKE DATA TARGETING
We utilise proprietary, 1st and 3rd party data solutions to build custom segments that pinpoint audiences online.

Proprietary: TV Accelerator (TVA) uniquely onboards BARB TV data with active online consumers, enabling brands to connect their digital campaigns to linear TV.

1st party: Including DVLA ownership and RAC membership data to locate owners of particular car models or MasterCard data to identify segments by historical purchase behaviour.

3rd party: Custom behavioural & interest segments through our partnerships with 3rd party data providers including Bluekai, Visual DNA, Lotame and Exelate.

DMP: Integration with an advertiser’s DMP to drive further audience efficiency.

PREMIUM DISTRIBUTION & BRAND SAFETY
Underpinning our superb creative and audience targeting capabilities lies an impressive selection of publisher partnerships to deliver premium distribution at scale.
We are committed to the highest standards of brand safety and have been awarded DTSG, EDAA & JICWEB certifications.
Collective are an Integral Ad Science global partner.

Get in touch to see how we can help, whether you’re a brand, agency or publisher.

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Meet the Team
Giles Ivey
Managing Director

A recognised industry figure, Giles has extensive experience in digital media. Immediately prior to driving Collective’s growth strategy, Giles was MD of EMEA and APAC for SAY Media, where he spearheaded the rapid growth of rich media in the UK. He also helped launch the music brand VEVO in the UK and has stints at a host of media giants under this belt, including AOL, Sky Digital Media and Times Online. Outside of Collective Giles is a Fulham FC fanatic and will drop everything to see great live music.

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Simon Stone
Commercial Director

With over 20 years’ experience across both offline and online media, Simon oversees Collective’s global expansion. Previously, Simon led the sales team at both Collective and Web TV, where he set up the commercial division and helped guide the company from start-up to multi-million pound business before being acquired in 2011. Starting his career at Channel 4, Simon has established senior media agency relationships with both TV and digital departments. Outside of Collective Simon enjoys skiing, scuba diving and is an avid Gooner (Arsenal fan).

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Dominic Woolfe
Director of Sales UK

Dom is an experienced media practitioner, having spent over 15 years working on both the agency and sales side. Previously, Dom has held a variety of roles at MediaVest, OMD and Starcom, including Head of Press, Radio and Outdoor, before becoming Client Investment Director. He was also Client Lead on the COI, Autoglass and Honda UK accounts. As well as directing Collective’s UK sales operation and strategic output, Dom has been driving our market leading Television Accelerator (TVA) product, which aligns linear TV and digital.

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Alex Burn
Creative Director

A highly experienced Creative Director, Alex has been working in the digital space since the late 1990s. He previously worked at Advertising.com and then AOL, where he led the Creative Solutions team and was instrumental in the launch of the award-winning IAB Rising Stars Portrait format in the UK, as well as the first Huffington Post brand pages and sponsorships. Alex leads the development and delivery of effective multi-screen creative solutions for Collective’s clients. Outside of Collective, Alex enjoys the more old-school creativity of paint and canvas.

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Sabine Maucksch
Director, Product & Operations

Sabine is a senior media professional with over 17 years’ experience in the digital space. Prior to Collective, she worked at Yahoo, where she led both account management and ad operations teams, and was instrumental in scaling EMEA operations. Sabine was one of the first Collective employees in the UK, building the account management and operations functions. She is responsible for all teams related to campaign fulfilment and has been leading the drive to make all Collective product offerings available programmatically. Outside of Collective you’ll find Sabine managing her son’s social diary, tending to her chickens and traveling.

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Petros Neocleous
Finance Director

A seasoned finance pro, Petros has a breadth of experience across both growing and established businesses. Before Collective, Petros was the Finance Lead in separating the RBS Insurance business prior to its successful public listing. He’s also one of Collective’s AOL alumni, having helped guide the finance processes through its aggressive growth and eventual partial sale to Carphone Warehouse. Outside of Collective, Petros juggles parenting with reading, dog walking, martial arts and supporting Spurs.

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Andy Sophocli
Programmatic Director

With over 18 years’ online and offline media experience, Andy drives Collective’s programmatic growth. Previously, he was Group Head of the Agency Sales team, consistently delivering significant yearly revenue growth. Before Collective, Andy worked at Web TV, where he helped guide the business from start-up to the multi-million pound operation sold to Collective in 2011. Prior to working in digital, Andy spent 12 years in offline media at Digital Cinema Media, Carlton Screen Advertising and ITV. Outside of Collective Andy enjoys keeping fit, cooking, eating out and pubs … but mainly pubs!

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Paul Lowrey
Strategy Director

Paul has more than 12 years’ brand advertising experience, including seven years offline working in the cinema industry and five years of digital across social video at Collective UK. His current role involves close collaboration with agencies and clients to improve the quality and strategic insight of Collective’s digital brand offering. Outside of Collective, Paul indulges his passion for cars and exotic road-trips.

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Sophie Wheeler
Head of Business Operations

Sophie joined Collective Ad Ops as a Team Lead and Campaign Manager back in 2013. Previously she had managed campaigns, airtime distribution, client accounts and Operations teams in TV Broadcast and digital VOD. Sophie now heads Collective Europe’s Advertising Operations and Account Management teams and has significantly grown all her teams, as part of the Collective’s growth of Collective. Outside of Collective, Sophie has developed a passion for rambling since moving to ‘the sticks’, but still enjoys gin and white wine like a proper media professional.

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Beckie Underwood
Head of Studio

Beckie has recently hit the 15 years in media milestone. Having previously worked in cross platform sales for Fox Kids, Disney and Boomerang. Beckie’s experience comprises digital, TV and OOH. She has now crossed over to the creative side and heads up our talented award-winning Studio team getting to grips with the nitty gritty of campaign objectives, while producing more than 1,000 ad campaigns for Collective to date! Outside of work (and inside too), Beckie enjoys opera singing, dancing and tasting fine ales!

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Adriana Tailor
Head of Data and Research

Adriana is responsible for data and research vision at Collective and leads all client work on data strategy for optimising business and marketing objectives. She has been in the online marketing, research and digital analytics industry for more than 12 years and can now bridge her background from vendor, practitioner and technology areas of the industry. At Collective, she has been instrumental in shaping our TVAccelerator product for programmatic setup and driving cross device targeting adoption. Outside of work you’ll find Adriana enjoying city breaks with the family, attempting to ride horses or anywhere sushi can be found.

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Lucy Zakrzewska
Head of Publishing

Lucy started out in performance marketing, but quickly realised her passion lay in brand advertising, which led her to join Collective in 2015. Previously she was Head of Media at Magnetise Media, before setting off to develop her own live music mobile app as Co-Founder and Head of Marketing and Partnerships at Gig Square. At Collective, she oversees UK and global publisher relationships, which enables us to deliver strong results in brand environments using an array of creative formats. Outside of Collective Lucy is a huge music fan, and can be found at various venues around London or doing a headstand at Triyoga.

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COLLECTIVE LIFE!
Out and about with #TeamCollectiveUK

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Join the team!
Job opportunitites

Operations & Billing Intern - London

Intern role – Operations & Billing Assistant

Helping our Operations team with setting up new campaign bookings, overseeing campaign performance and delivery.

A great opportunity to gain some real world experience, if you think you fit the bill then get in touch with your CV, experience and availability.

Sales Support Intern - London

Intern role – Sales Support

Helping our Sales team with day to day managing of bookings, pulling & analysing reports.

A great opportunity to gain some real world experience, if you think you fit the bill then get in touch with your CV, experience and availability.

Rich Media Developer - London

Full Time position in Studio

You have at least 3 years experience building rich media ad units across devices in a range of platforms.

If you think you fit the bill, and want to join a fun and dynamic team, then get in touch with your CV, portfolio, experience and availability.