For Advertisers
YOUR DIGITAL ADVERTISING PARTNER
Award-winning creative, bespoke data targeting and premium distribution
we have a solution for you
Placing engaging creative at the heart of every campaign through its in-house design studio,
Collective produces a range of ad-units and native formats for desktop, tablet and mobile,
using a strategic mix of proprietary, first and third party data to target key audiences.
Studio
Want us to build your creative?

All formats are created in-house by our award winning Creative Studio team.

We can design, build and deliver all your digital brand formats, across multiple screens and devices. Based on the thousands of campaigns we’ve worked on we have insights, learnings and best practices that ensure we build world class, effective and engaging creative.

Collective UK are platform agnostic, working across a wide range in order to get the best from the creative where ever it may be served on what ever device.

Award Winning
UK based in-house team
Platform agnostic
see our formats
Studio
Want us to build your creative?

All formats are created in-house by our award winning Creative Studio team.

We can design, build and deliver all your digital brand formats, across multiple screens and devices. Based on the thousands of campaigns we’ve worked on we have insights, learnings and best practices that ensure we build world class, effective and engaging creative.

Collective UK are platform agnostic, working across a wide range in order to get the best from the creative where ever it may be served on what ever device.

Award Winning
UK based in-house team
Platform agnostic
see our formats
Publishing & Programmatic
Premium distribution

Underpinning our superb creative and audience targeting capabilities lies an impressive selection of publisher partnerships to deliver premium distribution at scale.

We are committed to the highest standards of brand safety and have been awarded DTSG, EDAA & JICWEB certifications. Collective are an Integral Ad Science global partner.

Collective also partner with third party technologies (including DoubleClick and AppNexus) to perform media buying.

Data & Targeting
Measuring brand awareness to sales impact

Audience Targeting

Collective is the leader in Audience Targeting for data driven, multiscreen advertising. Collective audience targeting leverages high quality data sources to engage with the right digital consumers at the right time, across ad formats and devices.  

Our programmatic brand advertising offering enables advertisers to reach these audiences at scale in a brand and fraud safe environment.  The growing role of  programmatic as a brand advertising tool is reflected by the comprehensive structure of our brand campaigns aimed to reach audiences across a very fragmented landscape of multiple channels and devices.

We collect data through multiple, high quality sources including 1st party data, 2nd and 3rd  party providers, and proprietary data.

Currently we partner with 20+ different providers and will continue to add to this roster throughout the year.

These various data sources are constantly refreshed and linked to our data management platform. This enables our DMP to paint the true essence of online users and reach any online audience anywhere at anytime.

TVAccelerator

TVAccelerator uniquely links BARB’s consumer viewing panel to Collective’s Audience Cloud of more than 25 million active online consumers finding the online audience segments that have/haven’t been exposed to a brand’s TV advertising. Utilising Collective’s market leading capabilities this multi-screen audience is then delivered to relevant and targeted cross-platform advertising across desktop, mobile, and tablet devices. The effectiveness of our bespoke targeting is measured by our research partners and identifies the discrete, unique audience the digital campaign has managed to generate and how cost effective that was.  

Find out more about TVA
Measurement & Insight
Proving Digital Brand works

Working with the key players in digital insight and analytics, Collective are able to offer comprehensive, innovative and insightful research solutions to optimise delivery as well as inform future campaigns. Collective conduct research in live environments as well as leverage extensive panels to deliver learnings of relevance against your audience of interest.

Focused on brand advertising solutions, we provide a range of research options capturing brand uplift, campaign reach and creative evaluation tools.

Case Studies
Standout Stories
Testimonials
Our clients speak for ourselves