Brand Safety

Brand Safety Statement

Collective Europe is committed to the highest standards of brand safety, transparency and consumer privacy.  Our partnership with Integral ensures that the quality of our audience consistently meets advertisers’ requirements.

Collective Europe works with premium publisher partners, with established reputations grounded in strong brand values, credibility and trust.

Our policies and procedures provide complete transparency about how we protect advertisers’ brands online and how we minimise ad misplacement in accordance with the JICWEBS DTSG Good Practice Principles.

Additionally, when requested, we use an advertiser’s or agency’s own blacklist or whitelist and will remove advertising from any URL upon instructions from the advertiser or their agency.

Collective  manually vets all 3rd party websites before acceptance to our platforms to ensure that they only contain appropriate content for our advertisers. For websites accessed via exchanges the vetting is done automatically with our Integral pre-bid segments.

The below listed content categories are prohibited across the Collective network  and blocked:

• Adult content

• Offensive Language

• Hate Speech

• Illegal Downloads/Streaming

• Drugs Rating


Take Down Policy

All ads are checked before they go live against advertisers’ black/white list and/or publishers’ black list to minimise ad misplacement and prevent any delivery issues.

In the eventuality that an ad should appear against content deemed inappropriate, Collective Europe will make every reasonable effort to take down this placement within 24 hours. The same process applies if an ad deemed commercially sensitive should appear on any of our publisher’s sites. The contractual consequences of not taking down an ad in accordance with our Take Down Policy are evaluated on a case by case basis, agreed with the buyer and are IO specific.