Award-winning digital brand company establishes a presence in the north of England to drive further UK growth
Award-winning digital brand solutions agency Collective is expanding its footprint in the UK with the launch of an office in Manchester, led by newly-appointed Regional Sales Director Lee Shaughnessy.
The move forms part of Collective’s strategy to grow its existing client base outside London and better serve clients both old and new with its programmatic digital brand advertising solutions. The Manchester office will act as the hub for serving clients in major towns and cities outside of London.
The new office will be headed up by Shaughnessy, who joins the Collective team from sales agency Media Link. Shaughnessy brings with him 18 years of extensive experience in sales and media agency employment having originally started with MediaVest Manchester in 1999.
“Five years on from our successful launch in London, we’re keen to expand our presence across the UK,” explained Dominic Woolfe, Collective’s UK Director of Sales. “Some of the best digital businesses in the UK are outside the capital and we need excellent local representation to give them the best possible service and support we can. We believe Lee is the perfect fit to run the operation.”
Offering award-winning creative, bespoke targeting and premium distribution, Collective produces tailored ad-units and native formats across desktop, tablet and mobile devices, using a strategic mix of proprietary, first and third-party data to target key audiences with precision to maximise advertising impact.
Commenting on his new role, Shaughnessy said: “I’m delighted to join a company that is at the cutting edge of digital branding and a leader in its field. Manchester is a growing media hub and the ideal base from which to serve this area, Scotland and other key regional hubs.”